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01/03/2024

Your 2024 Sales Jackpot

January is the time to proclaim resolutions, make plans, and set goals. Some people want more (sales, money, happiness) and others want less (weight, stress, anxiety). My resolution is none of these things.

For 2024, I resolve to not buy a lottery ticket.

Why? Because I don’t want to win.

Why? Because winning would ruin everything.

As we all do when the jackpot grows to ridiculous levels, I got thinking about what would happen to my life if I held the winning ticket. First, there would be the mandatory buying spree of epic proportions (Indian motorcycles, Fender guitars, and Cadbury Mini-Eggs). Second, I would call my financial advisor and let him know he was about to have a REALLY good month.

But what came next was quite sobering…

While money solves a lot of problems, it also removes from life one of its best features: Drive.

If you no longer need money, why work? But I love my work.

The two best parts of sales are:

  1. Coming up with the ideal solution, and
  2. Creating and reaching goals.

Winning the lottery kills all ambition to achieve. Where’s the fun in that? So, I resolve not to even play the game. I want to keep selling. I want to keep growing. I want to beat the next challenge, and the one beyond that.

If you love sales and you think about it like I do, you are with me.

Bring on the obstacles. Bring on the speed bumps and the stop signs. Tell me I can’t do something and then watch me find a way. Go ahead and ignore my calls. That won’t stop me. Raise an objection. I’ll overcome it. If you are not doing business with me, then you are really missing out.

This is the best time in history to be in sales.

2024 is going to be a record year.

You and I will do great things together.

Our clients are lucky to have us. We sell with one thought:

Solve the problem. Earn the order.

THAT is the winning ticket!

Watch Bill present this week's sales tip


The Sales Vault, created by Bill Farquharson, is a subscription-based resource and sales community featuring a calendar packed with live workshops, on-demand sales courses, peer-to-peer discussion groups, and 35+ years of sales training content all searchable by sales challenge. Think of it as a sales conference where the seminars and workshops, full of instantly applicable ideas, are ongoing and more programs are added constantly.

The Sales Vault is available on a monthly subscription basis, normally at a no-brainer monthly price of $45/participant, but… GMA members can take advantage of an exclusive offer: FREE membership for 30 days followed by a discounted monthly subscription price of just $40/participant. 

Bill has been a friend of GMA for many years and is, no doubt, known to our members as a top sales trainer and content creator for the graphic arts.

Other Vault resources:

  • NEW: Replays—Insider exclusive recordings of Office Hours sales discussions
  • Downloadable prospecting letters
  • One killer-good intro letter only the bravest of the brave send out
  • A downloadable voicemail script
  • 15 on-demand video sales courses
  • Archived sales content searchable by sales challenge

Check out the Sales Vault!

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